Building purchase intention in a ecommerce company

Penulis : Suresh Kumar, S.T., M.Si, Hilda Octaviani, B.B.A 

This monograph tries to see the adaptability of the online shopping platform through the Technological Acceptance Model theory. The theory will be directed more specifically to social media usability, sociability, and dependency. Perceived value and risk as well trust are the main things that are important for online shopping platforms to pay attention to, considering the number of customer complaints, regarding the purchasing  process, products received, and others which will certainly result  in the customer moving to another online shop.